*, *::before, *::after { box-sizing: border-box; }
  body, h1, h2, h3, h4, p, ul, ol, li, figure, blockquote { margin: 0; padding: 0; }
  ul { list-style: none; }
  img { max-width: 100%; display: block; }

  :root {
    --ground:      #f3f5f1;
    --panel:       #ffffff;
    --panel-alt:   #e9ede6;
    --forest:      #2b4636;
    --forest-deep: #1b2f23;
    --forest-ink:  #14231a;
    --ink:         #17241d;
    --ink-soft:    #52625a;
    --ink-faint:   #7c8b83;
    --on-dark:     #eef2ea;
    --on-dark-soft:#b3c3b6;
    --brass:       #a97742;
    --sage:        #d5dfd2;
    --rule:        #dde3da;
    --rule-dark:   #37503f;
    --shadow:      0 1px 2px rgba(20,35,26,.05), 0 18px 40px -28px rgba(20,35,26,.4);
  }

  @media (prefers-color-scheme: dark) {
    :root:not([data-theme="light"]) {
      --ground:      #0e1611;
      --panel:       #16211a;
      --panel-alt:   #1d2a22;
      --forest:      #1b2f23;
      --forest-deep: #16261d;
      --forest-ink:  #0b120e;
      --ink:         #e6ece6;
      --ink-soft:    #a4b3a8;
      --ink-faint:   #7d8c83;
      --on-dark:     #eef2ea;
      --on-dark-soft:#a9baad;
      --brass:       #d4a26a;
      --sage:        #2c3d32;
      --rule:        #26352c;
      --rule-dark:   #2f4436;
      --shadow:      0 1px 2px rgba(0,0,0,.4), 0 18px 40px -28px rgba(0,0,0,.9);
    }
  }

  :root[data-theme="dark"] {
    --ground:      #0e1611;
    --panel:       #16211a;
    --panel-alt:   #1d2a22;
    --forest:      #1b2f23;
    --forest-deep: #16261d;
    --forest-ink:  #0b120e;
    --ink:         #e6ece6;
    --ink-soft:    #a4b3a8;
    --ink-faint:   #7d8c83;
    --on-dark:     #eef2ea;
    --on-dark-soft:#a9baad;
    --brass:       #d4a26a;
    --sage:        #2c3d32;
    --rule:        #26352c;
    --rule-dark:   #2f4436;
    --shadow:      0 1px 2px rgba(0,0,0,.4), 0 18px 40px -28px rgba(0,0,0,.9);
  }

  html { scroll-behavior: smooth; }
  @media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after { animation-duration: .001ms !important; transition-duration: .001ms !important; }
  }

  body {
    background: var(--ground);
    color: var(--ink);
    font-family: Archivo, "Helvetica Neue", Arial, sans-serif;
    font-size: 17px;
    line-height: 1.62;
    -webkit-font-smoothing: antialiased;
  }

  .shell { max-width: 1080px; margin: 0 auto; padding: 0 32px; }
  .narrow { max-width: 720px; }

  a { color: inherit; }
  a:focus-visible, button:focus-visible, input:focus-visible, select:focus-visible, textarea:focus-visible {
    outline: 2px solid var(--brass);
    outline-offset: 3px;
  }

  .label {
    font-size: 11.5px;
    font-weight: 600;
    letter-spacing: .18em;
    text-transform: uppercase;
    color: var(--ink-faint);
  }
  .label-light { color: var(--on-dark-soft); }

  h1, h2, h3 { font-family: Spectral, Georgia, "Times New Roman", serif; font-weight: 400; text-wrap: balance; }

  /* ---------- nav ---------- */
  .nav {
    background: var(--forest);
    color: var(--on-dark);
    border-bottom: 1px solid var(--rule-dark);
  }
  .nav .shell { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-top: 20px; padding-bottom: 20px; }
  .wordmark {
    font-family: Spectral, Georgia, serif;
    font-size: 20px;
    letter-spacing: .01em;
    text-decoration: none;
    color: var(--on-dark);
  }
  .wordmark span { color: var(--brass); }
  .nav ul { display: flex; align-items: center; gap: 28px; }
  .nav a.navlink {
    font-size: 14.5px;
    text-decoration: none;
    color: var(--on-dark-soft);
    transition: color .18s ease;
  }
  .nav a.navlink:hover { color: var(--on-dark); }
  @media (max-width: 640px) {
    .nav .shell { flex-direction: column; align-items: flex-start; gap: 14px; }
    .nav ul { gap: 20px; flex-wrap: wrap; }
  }

  /* ---------- buttons ---------- */
  .btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
    font-family: Archivo, sans-serif;
    font-size: 15px;
    font-weight: 600;
    letter-spacing: .01em;
    text-decoration: none;
    padding: 15px 30px;
    border-radius: 2px;
    border: 1px solid transparent;
    cursor: pointer;
    transition: background .18s ease, color .18s ease, border-color .18s ease;
  }
  .btn-brass { background: var(--brass); color: #1a1208; border-color: var(--brass); }
  .btn-brass:hover { background: transparent; color: var(--brass); }
  .btn-outline { background: transparent; color: var(--forest); border-color: var(--forest); }
  .btn-outline:hover { background: var(--forest); color: var(--on-dark); }

  /* ---------- hero ---------- */
  .hero {
    background: var(--forest);
    color: var(--on-dark);
    padding: 96px 0 0;
    position: relative;
    overflow: hidden;
  }
  .hero-grid { display: grid; grid-template-columns: 1.35fr 1fr; gap: 64px; align-items: end; }
  .hero-copy { display: flex; flex-direction: column; gap: 26px; padding-bottom: 96px; }
  .hero h1 {
    font-size: clamp(40px, 6.2vw, 68px);
    line-height: 1.04;
    letter-spacing: -.018em;
  }
  .hero h1 em { font-style: italic; color: var(--brass); }
  .hero p.sub {
    font-size: 19px;
    line-height: 1.58;
    color: var(--on-dark-soft);
    max-width: 52ch;
  }
  .hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 18px; }
  .hero-note { font-size: 14px; color: var(--on-dark-soft); }

  .hero-stat {
    border-left: 1px solid var(--rule-dark);
    padding: 0 0 96px 40px;
    display: flex;
    flex-direction: column;
    gap: 28px;
  }
  .stat-item { display: flex; flex-direction: column; gap: 4px; }
  .stat-item .fig {
    font-family: Spectral, Georgia, serif;
    font-size: 44px;
    line-height: 1;
    color: var(--brass);
    font-variant-numeric: tabular-nums;
  }
  .stat-item .cap { font-size: 14px; color: var(--on-dark-soft); line-height: 1.4; }
  @media (max-width: 860px) {
    .hero { padding-top: 64px; }
    .hero-grid { grid-template-columns: 1fr; gap: 44px; align-items: start; }
    .hero-copy { padding-bottom: 0; }
    .hero-stat { border-left: none; border-top: 1px solid var(--rule-dark); padding: 32px 0 64px; flex-direction: row; flex-wrap: wrap; gap: 36px; }
  }

  /* ---------- generic section ---------- */
  section { padding: 96px 0; }
  section.tight { padding: 76px 0; }
  .sec-intro { display: flex; flex-direction: column; gap: 18px; margin-bottom: 52px; max-width: 66ch; }
  .sec-intro h2 { font-size: clamp(28px, 4.2vw, 42px); line-height: 1.12; letter-spacing: -.012em; }
  .sec-intro p { font-size: 18.5px; color: var(--ink-soft); }

  /* ---------- problem ---------- */
  .problem { background: var(--panel-alt); }
  .prob-list { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 34px; }
  .prob-item { display: flex; flex-direction: column; gap: 10px; border-top: 2px solid var(--forest); padding-top: 18px; }
  .prob-item h3 { font-size: 21px; line-height: 1.25; }
  .prob-item p { font-size: 15.5px; color: var(--ink-soft); }

  /* ---------- proof ---------- */
  .proof-card {
    background: var(--panel);
    border-radius: 3px;
    box-shadow: var(--shadow);
    display: grid;
    grid-template-columns: 1.15fr 1fr;
    overflow: hidden;
  }
  .proof-body { padding: 46px 46px 44px; display: flex; flex-direction: column; gap: 20px; }
  .proof-body h3 { font-size: clamp(24px, 3.2vw, 32px); line-height: 1.16; }
  .proof-body p { color: var(--ink-soft); font-size: 16.5px; }
  .proof-did { display: flex; flex-wrap: wrap; gap: 8px; }
  .pill {
    font-size: 12.5px;
    font-weight: 500;
    letter-spacing: .04em;
    padding: 5px 12px;
    border: 1px solid var(--rule);
    border-radius: 100px;
    color: var(--ink-soft);
  }
  .proof-figs {
    background: var(--forest);
    color: var(--on-dark);
    padding: 46px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    gap: 30px;
  }
  .proof-figs .fig { font-family: Spectral, Georgia, serif; font-size: 40px; line-height: 1; color: var(--brass); font-variant-numeric: tabular-nums; }
  .proof-figs .cap { font-size: 14px; color: var(--on-dark-soft); margin-top: 5px; line-height: 1.4; }
  .proof-foot { margin-top: 20px; font-size: 14px; color: var(--ink-faint); max-width: 70ch; }
  @media (max-width: 780px) { .proof-card { grid-template-columns: 1fr; } .proof-body { padding: 34px 26px 30px; } .proof-figs { padding: 34px 26px; } }

  /* ---------- method ---------- */
  .method { background: var(--forest-deep); color: var(--on-dark); }
  .method .sec-intro h2 { color: var(--on-dark); }
  .method .sec-intro p { color: var(--on-dark-soft); }
  .phases { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 1px; background: var(--rule-dark); border: 1px solid var(--rule-dark); border-radius: 3px; overflow: hidden; }
  .phase { background: var(--forest-deep); padding: 30px 28px 34px; display: flex; flex-direction: column; gap: 12px; }
  .phase .step { font-size: 12px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--brass); }
  .phase h3 { font-size: 22px; line-height: 1.2; color: var(--on-dark); }
  .phase p { font-size: 15px; color: var(--on-dark-soft); }
  .phase .when { font-size: 13px; color: var(--on-dark-soft); border-top: 1px solid var(--rule-dark); padding-top: 12px; margin-top: auto; }

  /* ---------- included ---------- */
  .pillars { display: grid; grid-template-columns: repeat(auto-fit, minmax(270px, 1fr)); gap: 40px; }
  .pillar { display: flex; flex-direction: column; gap: 16px; }
  .pillar h3 { font-size: 25px; line-height: 1.2; }
  .pillar h3 em { font-style: italic; color: var(--brass); }
  .pillar > p { font-size: 16px; color: var(--ink-soft); }
  .pillar ul { display: flex; flex-direction: column; gap: 9px; border-top: 1px solid var(--rule); padding-top: 16px; }
  .pillar li { font-size: 15.5px; color: var(--ink-soft); padding-left: 20px; position: relative; }
  .pillar li::before { content: ""; position: absolute; left: 0; top: 11px; width: 9px; height: 1px; background: var(--brass); }

  /* ---------- founder ---------- */
  .founder { background: var(--panel-alt); }
  .founder-grid { display: grid; grid-template-columns: 340px 1fr; gap: 56px; align-items: start; }
  .portrait {
    aspect-ratio: 4 / 5;
    border-radius: 3px;
    overflow: hidden;
    background: var(--sage);
    box-shadow: var(--shadow);
  }
  .portrait img { width: 100%; height: 100%; object-fit: cover; }
  .portrait .placeholder {
    width: 100%; height: 100%;
    display: flex; align-items: center; justify-content: center;
    text-align: center; padding: 24px;
    font-size: 13.5px; color: var(--ink-soft); line-height: 1.5;
  }
  .founder-copy { display: flex; flex-direction: column; gap: 20px; }
  .founder-copy h2 { font-size: clamp(28px, 4vw, 40px); line-height: 1.12; }
  .founder-copy p { color: var(--ink-soft); font-size: 17px; max-width: 62ch; }
  .founder-copy p.lead { color: var(--ink); font-size: 19px; }
  .sig { font-family: Spectral, Georgia, serif; font-style: italic; font-size: 21px; color: var(--forest); }
  @media (max-width: 780px) { .founder-grid { grid-template-columns: 1fr; gap: 32px; } .portrait { max-width: 300px; } }

  /* ---------- engagements ---------- */
  .tiers { display: grid; grid-template-columns: 1.25fr 1fr; gap: 26px; align-items: start; }
  .tier {
    background: var(--panel);
    border: 1px solid var(--rule);
    border-radius: 3px;
    padding: 36px 34px 34px;
    display: flex;
    flex-direction: column;
    gap: 18px;
  }
  .tier.primary { border-color: var(--forest); border-width: 2px; box-shadow: var(--shadow); }
  .tier h3 { font-size: 26px; line-height: 1.18; }
  .tier .who { font-size: 16px; color: var(--ink-soft); }
  .tier ul { display: flex; flex-direction: column; gap: 8px; border-top: 1px solid var(--rule); padding-top: 16px; }
  .tier li { font-size: 15px; color: var(--ink-soft); padding-left: 20px; position: relative; }
  .tier li::before { content: ""; position: absolute; left: 0; top: 10px; width: 9px; height: 1px; background: var(--brass); }
  .tier .terms { font-size: 14px; color: var(--ink-faint); margin-top: auto; padding-top: 8px; }
  @media (max-width: 780px) { .tiers { grid-template-columns: 1fr; } }

  .notfor { margin-top: 44px; background: var(--panel-alt); border-radius: 3px; padding: 32px 34px; }
  .notfor h3 { font-size: 22px; margin-bottom: 14px; }
  .notfor ul { display: flex; flex-direction: column; gap: 8px; }
  .notfor li { font-size: 15.5px; color: var(--ink-soft); padding-left: 20px; position: relative; }
  .notfor li::before { content: ""; position: absolute; left: 0; top: 11px; width: 9px; height: 1px; background: var(--ink-faint); }

  /* ---------- faq ---------- */
  .faq-list { border-top: 1px solid var(--rule); }
  details {
    border-bottom: 1px solid var(--rule);
  }
  details summary {
    list-style: none;
    cursor: pointer;
    padding: 22px 40px 22px 0;
    font-family: Spectral, Georgia, serif;
    font-size: 20px;
    line-height: 1.3;
    position: relative;
  }
  details summary::-webkit-details-marker { display: none; }
  details summary::after {
    content: "+";
    position: absolute;
    right: 6px;
    top: 20px;
    font-family: Archivo, sans-serif;
    font-size: 22px;
    color: var(--brass);
    transition: transform .2s ease;
  }
  details[open] summary::after { content: "\2013"; }
  details .answer { padding: 0 0 24px; font-size: 16.5px; color: var(--ink-soft); max-width: 68ch; }
  details .answer p + p { margin-top: 12px; }

  /* ---------- contact ---------- */
  .contact { background: var(--forest); color: var(--on-dark); }
  .contact .sec-intro h2 { color: var(--on-dark); }
  .contact .sec-intro p { color: var(--on-dark-soft); }
  .contact-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 56px; align-items: start; }
  form { display: flex; flex-direction: column; gap: 18px; }
  .field { display: flex; flex-direction: column; gap: 7px; }
  .field label { font-size: 13px; font-weight: 500; letter-spacing: .06em; text-transform: uppercase; color: var(--on-dark-soft); }
  .field input, .field select, .field textarea {
    font-family: Archivo, sans-serif;
    font-size: 16px;
    color: var(--on-dark);
    background: rgba(255,255,255,.06);
    border: 1px solid var(--rule-dark);
    border-radius: 2px;
    padding: 13px 14px;
    width: 100%;
  }
  .field textarea { min-height: 110px; resize: vertical; }
  .field select option { color: #17241d; background: #ffffff; }
  .field input::placeholder, .field textarea::placeholder { color: #8fa393; }
  .two-up { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
  form .btn { align-self: flex-start; margin-top: 6px; }
  .form-note { font-size: 13.5px; color: var(--on-dark-soft); }

  .contact-aside { display: flex; flex-direction: column; gap: 26px; }
  .aside-block { display: flex; flex-direction: column; gap: 6px; }
  .aside-block h3 { font-size: 20px; color: var(--on-dark); }
  .aside-block p, .aside-block a { font-size: 16px; color: var(--on-dark-soft); text-decoration: none; }
  .aside-block a:hover { color: var(--brass); }
  @media (max-width: 820px) { .contact-grid { grid-template-columns: 1fr; gap: 44px; } .two-up { grid-template-columns: 1fr; } }

  /* ---------- footer ---------- */
  footer.site {
    background: var(--forest-ink);
    color: var(--on-dark-soft);
    padding: 52px 0 40px;
    font-size: 14.5px;
  }
  .foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; }
  .foot-grid h4 { font-size: 12px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--on-dark); margin-bottom: 12px; font-family: Archivo, sans-serif; }
  .foot-grid ul { display: flex; flex-direction: column; gap: 8px; }
  .foot-grid a { text-decoration: none; }
  .foot-grid a:hover { color: var(--brass); }
  .foot-about { max-width: 40ch; line-height: 1.6; }
  .foot-bottom { margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--rule-dark); display: flex; flex-wrap: wrap; gap: 12px 28px; justify-content: space-between; font-size: 13.5px; }
  @media (max-width: 720px) { .foot-grid { grid-template-columns: 1fr; gap: 32px; } }

  .skip {
    position: absolute; left: -9999px;
    background: var(--brass); color: #1a1208; padding: 12px 20px; z-index: 50;
  }
  .skip:focus { left: 12px; top: 12px; position: fixed; }

/* ============================================================
   INTERIOR PAGES (service and industry pages)
   ============================================================ */

.page-hero {
  background: var(--forest);
  color: var(--on-dark);
  padding: 72px 0 78px;
}
.page-hero .crumb { font-size: 13.5px; color: var(--on-dark-soft); margin-bottom: 22px; }
.page-hero .crumb a { text-decoration: none; }
.page-hero .crumb a:hover { color: var(--brass); }
.page-hero .crumb span { opacity: .55; margin: 0 8px; }
.page-hero h1 {
  font-size: clamp(34px, 5.4vw, 56px);
  line-height: 1.06;
  letter-spacing: -.016em;
  max-width: 20ch;
}
.page-hero h1 em { font-style: italic; color: var(--brass); }
.page-hero p.sub {
  font-size: 19px;
  line-height: 1.56;
  color: var(--on-dark-soft);
  max-width: 58ch;
  margin-top: 22px;
}
.page-hero .hero-actions { margin-top: 30px; }

.prose { max-width: 68ch; display: flex; flex-direction: column; gap: 20px; }
.prose p { font-size: 17.5px; color: var(--ink-soft); margin: 0; max-width: none; }
.prose p strong { color: var(--ink); font-weight: 600; }
.prose h3 { font-size: 24px; line-height: 1.22; margin-top: 14px; }

.checklist { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 14px 40px; }
.checklist li {
  font-size: 16px;
  color: var(--ink-soft);
  padding-left: 26px;
  position: relative;
  line-height: 1.5;
}
.checklist li::before {
  content: "";
  position: absolute;
  left: 0; top: 9px;
  width: 12px; height: 6px;
  border-left: 2px solid var(--brass);
  border-bottom: 2px solid var(--brass);
  transform: rotate(-45deg);
}
.checklist li b { color: var(--ink); font-weight: 600; }

.quote-proof {
  background: var(--panel);
  border-left: 3px solid var(--brass);
  border-radius: 0 3px 3px 0;
  padding: 32px 34px;
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
  gap: 14px;
  max-width: 70ch;
}
.quote-proof .big {
  font-family: Spectral, Georgia, serif;
  font-size: clamp(24px, 3.4vw, 32px);
  line-height: 1.2;
}
.quote-proof .big em { font-style: italic; color: var(--brass); }
.quote-proof p { font-size: 16px; color: var(--ink-soft); margin: 0; }
.quote-proof a { color: var(--forest); font-weight: 500; }

.steps { display: flex; flex-direction: column; gap: 1px; background: var(--rule); border: 1px solid var(--rule); border-radius: 3px; overflow: hidden; }
.steps > div { background: var(--panel); padding: 22px 26px; display: grid; grid-template-columns: 84px 1fr; gap: 20px; align-items: start; }
.steps .n { font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--brass); padding-top: 5px; }
.steps h3 { font-size: 21px; line-height: 1.25; margin-bottom: 5px; }
.steps p { font-size: 15.5px; color: var(--ink-soft); margin: 0; max-width: 62ch; }
@media (max-width: 600px) { .steps > div { grid-template-columns: 1fr; gap: 8px; } }

.cta-band { background: var(--forest); color: var(--on-dark); padding: 72px 0; }
.cta-band .inner { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 28px; }
.cta-band h2 { font-size: clamp(26px, 3.8vw, 38px); line-height: 1.14; color: var(--on-dark); max-width: 20ch; }
.cta-band p { color: var(--on-dark-soft); font-size: 16.5px; margin-top: 10px; max-width: 46ch; }

.related { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 20px; }
.related a {
  background: var(--panel);
  border: 1px solid var(--rule);
  border-radius: 3px;
  padding: 24px 24px 26px;
  text-decoration: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
  transition: border-color .18s ease, transform .18s ease;
}
.related a:hover { border-color: var(--forest); transform: translateY(-2px); }
.related h3 { font-size: 20px; line-height: 1.25; }
.related span { font-size: 15px; color: var(--ink-soft); }
.related .go { font-size: 13px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--brass); margin-top: 4px; }