Too many moving pieces.
Everyone is doing their part, but the channels, campaigns, and partners aren’t working from one plan.
Independent thinking. Integrated marketing.
Senior strategy.
Connected marketing.Room to grow.
Integrated marketing for hospitality, wellness, and ambitious service businesses. I connect brand, content, search, social, paid media, and measurement around one clear plan.
Founder-led by Denise Leon. Senior thinking, personal commitment.
When you hire me, you get me.Denise Leon · Founder & marketing partner
15+ years of marketing leadershipLuxury hospitality experiencePaid + organicSEO + AI discovery
The opportunity
Good marketing works
better together.
Your social, website, ads, and search presence should support the same goal. When they don’t, you’re paying for activity without a clear picture of progress.
You’re still connecting it all.
Marketing keeps landing on your desk. You need someone who can see the big picture and keep the work moving.
The numbers need a story.
You want to know what’s working, what needs to change, and where the next dollar should go.
IMDM connects the pieces.
One direction. Coordinated channels. Decisions informed by results.
What I bring
The full picture.
A practical plan.
From the first strategic decision to the next round of optimization, I help your marketing work as a connected system.
Integrated
Marketing Strategy
01Define who you’re for, what sets you apart, and how marketing will support your next stage of growth.
Brand +
Content
02Translate your strategy into a consistent story, a useful content plan, and a presence people recognize.
Demand +
Discovery
03Help the right people find you, understand your value, and take the next step toward becoming a customer.
Measurement +
Optimization
04Make sense of performance and use what you learn to improve campaigns, customer journeys, and investment decisions.
Selected IMDM result
15→150+
Active members. One fitness business. A connected plan.
A membership base more than ten times its starting size, built through coordinated local visibility, content, email, and paid campaigns.
A strong business.
A clearer path to growth.
A single-location fitness business had a product people loved, but its marketing wasn’t keeping pace. I started with the foundation, connected the channels, and kept refining the work.
The approach: fix the local presence, build consistent engagement, then layer in acquisition and measurement.
Read the storyFoundation
Google presence & listings
Engagement
Social, email & community
Acquisition
Targeted paid campaigns
Optimization
Measure, learn & adjust
Experience that scales
23%
Year-over-year direct-channel revenue growth
16%
Year-over-year room-night growth
15+
Years of integrated marketing experience
Revenue and room-night results reflect Denise’s prior work at IHG Luxury & Lifestyle, as documented in her professional experience. They are separate from the IMDM fitness case study. Results vary by business, market, and investment.
Ways to work together
The right support
for your next chapter.
Whether you need an ongoing marketing partner, senior leadership, or a focused strategy project, we’ll shape the work around what your business needs.
Strategy + hands-on execution
Growth
Partner
A connected marketing program for businesses that need a plan and a partner to move it forward.
- Integrated marketing strategy
- Content, social & email planning
- Search visibility & paid campaigns
- Reporting & ongoing optimization
Senior direction + accountability
Fractional
Leadership
Experienced marketing leadership for businesses with teams, agencies, or vendors that need a shared direction.
- Roadmap & marketing priorities
- Budget & channel planning
- Team & partner coordination
- Measurement & leadership reporting
A focused engagement
Project +
Launch Strategy
A clear marketing foundation for a launch, rebrand, new location, campaign, or next stage of growth.
- Audit & opportunity assessment
- Positioning & audience strategy
- Go-to-market & channel plan
- Actionable roadmap & handoff
Each engagement is scoped around your goals, resources, and priorities. Deliverables, fees, media investment, and timelines are agreed before work begins.
The person behind the plan
Denise Leon
Founder, IMDM Marketing
Integrated & performance marketing leader
Chicago area · Working nationwide
I Am Denise Marketing.
The name is a promise about who you work with.
Senior experience. A personal approach.
I’m Denise.
I see how it all connects.
I’ve spent more than 15 years building integrated and performance marketing programs for hospitality and lifestyle businesses, from multi-property luxury portfolios to growing local brands.
My experience spans brand and content, paid media, search, analytics, launches, and the teams that bring them together. I’ve led agency partners, managed complex marketing programs, and helped translate business goals into work people can actually execute.
IMDM brings that perspective to your business. You work directly with me: a senior partner who can set the direction, connect the right resources, and keep the plan moving.
Brands supported throughout my career
InterContinentalKimptonSix SensesViceroy
Professional experience across prior roles. These brands are not presented as IMDM clients.A good working relationship
We’ll work well
together if…
- You want a marketing partner who understands the business.
- You value strategy and need someone to move it into action.
- You’re ready to give your channels a shared direction.
- You want a clear view of what’s working and what needs to change.
- You want senior thinking without building an entire marketing department.
A few useful answers
Before we talk.
What kinds of businesses do you work with?
Hospitality, fitness, wellness, restaurants, and growing service businesses. My background combines luxury hospitality experience with hands-on local marketing. We’ll use the first conversation to see whether your goals match the support I can provide.
What’s the difference between Growth Partner and fractional leadership?
Growth Partner combines strategy with an agreed scope of execution. Fractional leadership focuses on direction, priorities, budget planning, and coordination of the people already doing the work. Some businesses need a combination; we’ll define that together.
Can you work with our existing team or agency?
Yes. I can bring a shared plan, clear briefs, priorities, and reporting to your existing team and partners. Additional specialists or production support can be coordinated when the scope calls for them.
What does it cost?
Fees depend on the scope, complexity, and support required. We’ll discuss your priorities and budget early, then agree the deliverables and fee. Media spend and any third-party production costs are identified separately.
How soon will we see results?
Timing depends on your starting point, market, and channel mix. We’ll agree on goals and indicators of progress at the start, then review performance regularly. There’s no one timeline that applies to every business.
Do you work outside the Chicago area?
Yes. I work remotely with businesses across the United States, with on-site collaboration arranged when useful.
Start here
Tell me where
you’re trying to go.
Tell me about your business, where marketing feels stuck, and what you want to accomplish. We’ll start with a conversation about what would help.
hello@imdmarketing.ai ↗I personally review every inquiry.
You can expect a response within one business day.