Social media & content
Give your content
a clear purpose.
A consistent presence starts with a point of view, an understanding of your audience, and a plan that supports the business.
A story people recognize.
A rhythm you can sustain.
I help connect your brand story to content your audience can use, remember, and act on. The work starts with what you want people to understand and what the business needs marketing to achieve.
Depending on scope, support can include content strategy, calendar development, creative direction, copy, publishing, and performance review.
Photography, video production, community management, and publishing responsibilities are defined in the engagement so the plan fits your resources.
Support can include
- Content pillars and audience priorities
- Channel roles and campaign calendars
- Creative briefs and production planning
- Social and email copy connected to your brand
- Publishing workflows and approval processes
- Reporting and ongoing content recommendations